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Think about what is operation from the user's point of view

Time:2019-10-29 07:36:57Visits:227

Everyone’s understanding of operations will be different. A large part of the operation group has entered this circle by "misunderstanding". Different projects, businesses, and different modules are responsible for the 360-line operation meeting. Generate 360*N times operational understanding.


Just write about personal understanding, the topic is about users, user value, and user operations.


01 What is a user

The explanation on Baidu is:


The so-called user is the person who uses the product


End user refers to a person who uses a computer or network service, usually has a user account, and is identified by a user name


Such a meaningless answer is obviously not the answer that the operator wants.


02 Understanding of users

A user is an object. These objects named users have different attributes and methods: attributes refer to tags such as (name, age, height, gender, etc.), and methods refer to the user’s behavior (which may or has been done). the behavior of).


So what is a user?


This question is essentially asking what defines the user. At this time, the "user" is defined by attributes and methods, and it is a concrete object that can exist in the objective world. In the words of object-oriented programming, this is An instance of the object too.


The properties and methods of an object are all the data of a user.


But what use do we know for practical operations to enhance user value?


My favorite "Three-Body" novel, the dark forest theory is also derived from two self-evident axioms combined with human experience.


Operation also has the same axioms as in mathematical geometry (such as the shortest line segment between two points), namely:


Value = user volume * user value


Combining this formula with my personal understanding of users, I sum up four points:


Users have different attributes, and different attributes have different values


Users have different states, and different states have different values


Users have different behaviors, and different behaviors have different values


User value is proportional to usage time


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