How to optimize if the ranking is not improved

I believe that when you take over website optimization, there will often be situations where the target keyword ranking cannot be improved, but you are not sure what went wrong. Below, the editor will introduce common optimization analysis methods for you to learn from!

　　Analysis of website optimization keywords can choose the exclusion method, because the factors that affect the ranking of the target keywords are nothing more than the following sections: crawling, inclusion, indexing, link weight, abnormal issues, etc.

　　1, page crawling

　　 You can use the crawling function in the Baidu webmaster platform to check whether the page of your site can be crawled by a crawler, and if it cannot be processed in time.

　　 In addition, the site access speed should also be analyzed, and the first screen of the page cannot be opened for more than 3 seconds.

　　2, page included

　　There are two main reasons why the page is not included when there is no abnormality in the crawling:

　　1) The page quality is poor

　　 2) The website structure is not good, which is not conducive to crawlers to crawl the page.

　　 If the quality of the page is not good, you must modify the original page content or add high-quality content while deleting the low-quality pages; if the structure is not good, you need to add a crawler entry, so that the crawler can catch as many pages as possible.

　　3, index

　　 Index is the basic condition for a site to rank. If the site is not indexed, then the site is not eligible to participate in the ranking, and the source of the index is to provide the quality of the page.

　　4, link weight

The degree of competition for the target words of website optimization is different. Some words are highly competitive, which results in a situation where a single page cannot get a better ranking. At this time, we can use the link weight algorithm to increase the weight of the pages participating in the ranking, thereby improving the ranking .

The link weights mentioned here are divided into internal links and external links. Most people know how to do external links, but many people do not handle internal links. In short, important pages need more links to be imported. Follow This principle is fine.

　　 5. Abnormal problems

　　 The abnormal problem of the website is one of the important factors that hinder the ranking improvement. Commonly include website hanging, server instability, slow page access speed, domain name entering the blacklist, etc.

　　 When we analyze why the ranking of the site does not rise or does not have a ranking, as long as the analysis is based on the above five points, and there is a problem there, we can solve the problem that the ranking cannot rise.